News

Becker-Antriebe, a leading manufacturer of drives and control units for roller shutters, sun protection systems and other applications, is starting an exciting new chapter in 2024 with a revised brand identity that embodies dynamism, innovation and positive growth.

The changes will impact the entire outward appearance of the company from the logo through to the corporate design. The new design was developed following a careful examination of the brand values and cautious adaptation of the brand essence. Becker is now striving more than ever to take on the role of quality champion in the sector. The amendments were based on an analysis of the current market position taking into account valuable feedback from customers and committed employees. A clear emphasis on quality and durability forms the core of the brand essence and lies at the heart of the company’s activities. Becker is thus positioning itself as the leader in the sector, producing durable and future-oriented drives and control systems “Made in Germany”. This reflects our claim to produce products that will last “forever and a day”.

The brand project also covers a revamp of the corporate design and Becker logo. The new signet symbolises the diversity of the Becker product range, from moveable roller shutters and sun protection systems through to the latest radio technology and sustainable solutions for our planet. The associated claim “for you. forever.” underlines the commitment to create long-term solutions for customers and partners.

The company will gradually switch over to the new logo from January onwards to avoid unnecessary wastage of any existing materials. An updated corporate design will complete the new brand identity. Alongside its numerous product innovations, Becker will use this fresh brand identity to send out a positive signal, especially in view of the current challenges faced on the market. The upcoming R+T and Fensterbau trade fairs early in the year offer an ideal platform for presenting the innovative strength of the company in its new look.